The heat of the midday sun shone through the window, burning me crimson as the traffic slowly ploughed on. The radio blared out some old rock hits from the 70’s intermitted between reports of a roadblock on the motorway. I lost count of how many hours I had been sitting there and I daren’t think about the journey home. How I envied those on the other side of the road, blistering along with their roofs down and hair blowing. ‘Perhaps I’ll have next weekend off’ I ruminated. But even as the thought entered my mind, guilt crept over my shoulder and sat heavily in my chest for the remainder of the crawling journey.
Once I had arrived at the house I grew up in, my Mum could see the stress in my face, my body language. Immediately she apologised and said that I shouldn’t have come all this way just to see her. For the rest of the short visit there was an uncomfortable knowing that this was less than ideal for both of us. We both carried guilt. For my Mum it was the thought of dragging me down the motorway most weekends, and for me, the thought of not doing that.
The story’s knight in white armour is Visbuzz, a product I invented initially to connect with my Mum in a way that was straightforward to understand and effective to use. Visbuzz is a tablet with an integrated application for the user, like my mum, to connect with those who matter most. The simplicity of the interface means that for even technology novices this device is easy to use, by simply pressing a picture to call!
Visbuzz dams a hole in the market where there is increasing demand and decreasing support; personalised care in homes for those who need connectivity. With studies carried out all over Britain, results have come back pretty glum. Half of over 65 year-olds do not see their families more than once a month and 1/10 elderly people in the UK suffer from “intense loneliness”. This common finding is both shocking and moving – moving me into action to help my mum and those in her position. Visbuzz is a single-task device that connects people with those who matter most to them.
The story of Visbuzz continues to give everyone the opportunity to have a device that can connect them to the people they love, the communities they know and the professionals that can help.